Jetting Chen Résumé CV
Senior Amazon Marketing & Account Manager
6 years of experience in Amazon account management and marketing. Handled catalogs as large as 4,000 ASINs across 20+ distinct product categories. Managed accounts of Fulfilled-By-Amazon, Fulfilled-By-Merchant, and Amazon Vendor with monthly revenue up to $1 million. Operated Amazon paid search advertising accounts with monthly spend budget up to $150,000. Worked on every stage of Amazon funnel end-to-end from product page creation to post-delivery customer service. Bilingual English & Chinese. In Los Angeles, CA. Open to relocation.
Proficient in Seller Central, Vendor Central, Sponsored Ads Campaign Manager, Pay-Per-Click PPC Bid Management Software, Amazon Brand Store, Video Ads, Keyword & Market Research Tools, Microsoft Excel for Amazon Data Analysis, Amazon Catalog Synchronizers, NetSuite by Oracle.
EXPERIENCE
SELF-EMPLOYED, Los Angeles, CA
Oct 2023 – Present
Amazon Marketplace and Advertising Consultant
3 brands, categories: Handmade needlework, Dietary supplement, Sports supplement.
Tools used: Seller Central (FBA), Amazon Ads, Helium 10, Perpetua bid management.
● Identified untapped Spanish-speaking market from advertising data and recommended brand owner to launch Spanish version on Shopify site for potential 30% order increase.
● Discovered systemic flaw in Amazon-reported ACoS & RoAS metrics of being inaccurate and created alternative method to show advertising ROI correctly for better decision-making.
● Simplified production and saved 50% ad spend by cutting down catalog offering from 30+ ASINs to keep only 6 best-selling and high-converting ASINs.
● Obtained certifications in non-Amazon advertising and analytics tools from Google, Microsoft, Shopify, Walmart, etc.
CLICKSTOP, Cedar Rapids, IA (remote)
Dec 2021 - Dec 2023
4 brands, categories: Moving supplies, Trucking tools, Construction equipment, Food.
Team-wide systems: NetSuite by Oracle, Microsoft 365 Enterprise, Wrike project management.
Amazon Marketing Associate, Marketing Team
Tools used: Seller Central (FBA+FBM), Amazon Ads, Amazon Brand Store, Celigo catalog synchronizer, Feedvisor bid management, Helium 10.
● Grew year-over-year monthly revenue by 46% from $600,000s to $900,000+ in immediate month after applying overhaul to advertising campaign structure.
● Increased monthly visitors to Brand Store by 50% and ad-driven Brand Store sales by 30% after reorganizing Brand Store Pages and Sponsored Brands Ads landing pages.
● Established best practices for merging variation listings for best customer experience and advantageous Amazon SEO, and trained teammates on Inventory File Template uploads.
● Surfaced customer-preferred purchase quantity and identified opportunities to redirect advertising spend on popular quantity variations for higher conversion rate and better ROI after cross-referencing A/B testing results using Pivot Tables and Power Query.
● Made ASIN rank 1st organic and earn "Overall Pick" in search results for high-search-volume keywords after executing pricing and search engine marketing (SEM) strategies.
● Set standards in product page titles and bullet points to emphasize product specs and avoid words that lead to misunderstanding, negative reviews, or returns.
● Gained ability to troubleshoot and resolve issues with speed after adopting practices such as journaling all activities, preserving report data, and leveraging Bulk Operations.
● Trained teammates weekly on Amazon advertising, and shared findings in most profitable ad formats and targeting strategies in ASINs (Sponsored Display) & keywords.
KARAT PACKAGING, Los Angeles, CA
May 2019 - Feb 2020
4 brands, categories: Consumable restaurant supplies, Food, Commercial appliances.
Team-wide systems: NetSuite by Oracle, Magento eCommerce.
Amazon Account Manager, E-Commerce Team
Tools used: Seller Central (FBM), Vendor Central, Amazon Ads, M2E Pro catalog synchronizer.
● Grew monthly revenue by 200% from $100,000 to $300,000 after modifying Sponsored Products campaigns and increasing ad spend from $100/day to $300/day.
● Cut Amazon Vendor purchase order processing time from 72 hrs/wk to 6 hrs/wk after negotiating with Amazon to change shipping quantities from individual units to pallets.
● Eliminated 100% of Amazon Vendor penalty chargeback costs of $2,000/month and handling time from 10 hrs/wk to 0 hr/wk by fixing processes to meet Amazon compliance.
● Recovered approx. $10,000 monthly lost revenue by working with Amazon Support to merge all duplicate product listing pages & widened Buy Box ownership from 87% to 98%+.
● Raised Amazon Seller positive review rating from low 80s% to 95%+ and minimized customer service requests from 12/day to 3/day after improving fulfillment processes.
SELF-EMPLOYED, Los Angeles, CA
Jan 2017 - Apr 2019
Amazon Marketplace Seller
Tools used: Seller Central (FBA), Amazon Ads, Keyword Inspector, Scope, Jungle Scout.
● Occupied 12 of top 20 ranking of "hot new products sold" in a category by applying competitive pricing and light advertising spend.
EDUCATION
UNIVERSITY OF NORTH CAROLINA, Chapel Hill, NC
Bachelor's Degree in Business
CERTIFICATIONS
(full details on LinkedIn)
Tool certifications: Amazon Ads, Google Ads, Google Analytics, Helium 10, Microsoft Ads, Pinterest Ads, Shopify, Walmart Ads.
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